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Customer Retention vs Customer Loyalty: What’s the Difference?

The most successful business owners use every resource they have to maintain and grow their book of business. Loyal customers are perhaps your most valuable resource — but only if you can activate...

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Improve Your Follow-Up Calls With These 8 Tips

In business, the follow-up is a fact of life. Now that texting has been more common than calling for a while, phone conversations aren’t getting easier for many people. However, phone calls (and...

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Best Time Management Tips for Productive Small Business Owners

Many small business owners are accustomed to burning the candle at both ends. In fact, 39 percent report working up to 60 hours per week. It’s no wonder time management tips are so commonly sought out...

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Better Email Etiquette Equals Better Marketing Results [16 Rules]

In an age where a first impression may be made without meeting someone first, it’s crucial you’re aware of email marketing etiquette. If you want to make the most of your efforts, you need to be sure...

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